Black entrepreneurship is on the rise, and 2018 has been a banner year for black-owned businesses in particular. From 2007 to 2012, black-owned businesses in the U.S. grew by 34% to 1.2 million; clearly demonstrating the trajectory of African American entrepreneurship. Black women have outpaced all other groups as small business owners with black women launching businesses at a rate of 164% since 2007. To keep that momentum going into the new year, here are four best business software tools for 2019:
1. Qmarkets – To Drive the Innovative Spirit
Innovation is an intangible, yet immeasurably vital concept. When left unmanaged and unfocused, it can quickly fizzle out.This is where Qmarkets comes in. Qmarkets is a tool that helps you keep things on track and find the right source for your necessary solution whether it comes from internal ideas, external partnerships, or even citizen and community engagement. The Qmarkets platform takes businesses from ideas to implementation with an easy-to-use interface that helps them define project goals, gather ideas and evaluate them, implement the project, and finally, assess and analyze the project’s success. With its step-by-step guidance, Qmarkets enables collaborative idea development, execution, and follow-up in a single turnkey ecosystem.
2. BuzzSumo – To Understand the Competition
Having a strategy is always vital, but understanding what works across your industry is just as important. BuzzSumo lets you incorporate both. Like any industry, marketing has pivoted towards data-driven processes, and BuzzSumo’s various content solutions empower marketers to discover trends and influencers and plan content strategy accordingly. Evaluating the content you’re already putting out is central. Using these different BuzzSumo tools in tandem, you can create a marketing strategy that’s fresh and on point. Top brands such as BuzzFeed, Ogilvy, and Expedia use BuzzSumo to stay ahead of the game and keep their content and marketing strategies vibrant.
3. SiSense – To Boost your BI
Business intelligence is a chief aspect of the new management paradigm as data-driven companies become the norm. However, knowing that you need to be data-driven isn’t the same as understanding how to manage and use the data at your disposal. Sisense lets you create dashboards that tell you exactly how your business is performing, from granular employee-level statistics to the broadest market trends.
Through Sisense’s intuitive software, what might once have required a PhD. in data science can now be accomplished by a businessperson with zero background in advanced math or statistics.
4. WalkMe- To Quickly Pivot
In a digital business world, new technology and innovation are part of the circle of life and must be accounted for. WalkMe is a tool that is designed to make significant transitions seamless for both employees and customers. Better yet, the company’s unique algorithm knows exactly which tips to deliver to each person, enabling users to learn in a way that suits their individual strengths and weaknesses.
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