Home > Technology > GM’s BrightDrop Acquires Tech Startup Marain’s AI Software – Auto Futures

GM’s BrightDrop Acquires Tech Startup Marain’s AI Software – Auto Futures


    Listen to this article

Reading Time: 2 minutes

GM’s BrightDrop is acquiring fleet optimisation software from Marain Inc., a California-based technology startup. BrightDrop will integrate Marain’s artificial intelligence-powered software into its ecosystem of last-mile solutions to analyse, forecast and identify multi-modal solutions for fleet customers as they plan their journey to full-fleet electrification. 

BrightDrop will integrate this technology into its software solution to model the efficiency gains that can be captured as customers adopt new technologies like the BrightDrop Zevo and BrightDrop Trace products for these multi-segment delivery and logistics scenarios.

This software enhancement will also help BrightDrop customers see exactly what efficiencies are possible and how to capture them, helping drive lower operational costs and higher profitability.

Rachad Youssef, chief product officer, BrightDrop, says: “We’re bringing entirely new ways of doing business to the delivery market by providing a holistic, one-stop-shop portfolio of first- to last-mile solutions that allow fleet customers to do their jobs more efficiently while helping alleviate strain on the workforce, and the environment. Part of that includes building a software platform that leverages data and simulation to demonstrate how new technologies can work for them. This integration will take our software capabilities to new heights, while continuing to deliver as promised for our customers.”

“The opportunity to electrify the delivery sector is massive, and it will benefit significantly from sophisticated planning and operations software as fleets introduce multi-modal solutions,” adds Damien Scott, CEO and cofounder, Marain. “BrightDrop is extremely well positioned to lead the transformation of first- to last-mile deliveries with its integrated vehicle, software and services portfolio. We are delighted that Marain’s technology and expertise will uniquely add to BrightDrop’s software capabilities helping to decarbonize the last-mile at scale.”

BrightDrop has secured more than 25,000 EV production reservations, and its flagship vehicle, the BrightDrop Zevo 600, is currently in production and on roads today with high-volume production beginning later this year. 

BrightDrop is a wholly owned subsidiary of General Motors.