Hootsuite stands out as one of the most comprehensive social media management tools on the list. Like its competitors, Hootsuite lets users schedule social media content in advance, select times when their audience is most likely to be engaged and use an interactive planner to review scheduled content. The higher-tiered plans offer robust analytics data, a number of integrations for productivity and efficiency applications and live Hootsuite training for the entire team.
Hootsuite has five price plans: Free, Professional, Team, Business and Enterprise. The free plan is extremely limited, allowing one administrator to schedule five posts on two social media profiles. As you move up in the tiers, Hootsuite features more comprehensive analytics and social media tracking reports. The Professional tier is great for individuals and small businesses as it allows one user to manage ten social media accounts. The Team tier is built for small teams, allowing three users to post to 20 social media accounts. The Team, Business and Enterprise plans come with advanced customizable analytics reports.
While the upper-tiered plans are not cheap, the additional analytics tools are imperative for businesses that use social media as a bulk of their marketing efforts.
One of Hootsuite’s defining features is its ability to easily integrate with so many applications. All of Hootsuite’s application programming interfaces (APIs) are available as open source, meaning the platform can work in tandem with software solutions. In fact, Hootsuite boosts its compatibility with more than 250 apps including Microsoft business apps, Canva, Adobe, Spotify and more. This is invaluable to social media managers and content creators who work across numerous platforms and want to move across those platforms quickly and easily.
Who should use it: Small- to medium-sized businesses that use social media marketing as a driving force for sales.