Navigating the business world in any circumstances is perilous, but in the midst of a pandemic, the level of difficulty is even higher. But for Mooresville-based Advantage Software, they’ve worked to help keep advertising agencies afloat in such turbulent times.
“We’re a private company, so we can’t divulge financial information. I can say that despite seeing a significant downturn in Q2, we’re on pace to see double-digit year-over-year growth, and expect that pace to continue accelerating into 2021,” Advantage Software CRO Jeff Thrall said.
Part of that is due to their adaptations to what has been a turbulent 2020. Businesses suddenly had to figure out how to operate in a world where the coronavirus is a threat.
“We focused all of our energy and resources around supporting our clients through the shock of the initial change. We helped them adapt to the remote work model by doing things like creating educational materials and conducting web training sessions,” Thrall said. “As things started to normalize over the last few months, we continued to support our clients, but also advised them that the hidden opportunity in all of the chaos is for them to take a hard look at all of their operations, and use this slower period to identify areas for efficiency and improved workflow. This message has really resonated, and we’re seeing significant demand for our software and services as a result.”